Precious Metal Customs: Hundred Grand

Russ Austin of Precious Metal Customs in Atlanta, Georgia, uses steel to create true mechanical jewels.

Design inspiration often comes from an unexpected source. “When I conceptualize a new design, I don’t look to the world of motorcycles,” says Russ. “I look for inspiration in other fields like architecture, art, or in this case, movies. I wanted the aspect of this design to be similar to the creature from Alien. If you look closely at the fuel tank, you see it has the shape of the creature’s head.”

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